Bet on better data.
Roulette is the AI-powered deal CRM that eliminates manual data entry for venture capital firms. Our API gives you programmatic access to automate deal flow, sync pipeline data, and build custom integrations.Quickstart
Start making API requests in under 5 minutes
Authentication
Set up API key authentication
Companies API
Manage your deal pipeline programmatically
Core Concepts
Understand how Roulette structures data
What can you build?
Automate Deal Ingestion
Forward emails, process form submissions, or pipe in deals from any source. Our AI extracts company data, downloads decks, and populates your CRM fields automatically.
Sync Your Systems
Keep Roulette in sync with your internal tools, data warehouse, or portfolio management systems.
Build Custom Workflows
Connect Roulette to Zapier, Make, or your own automation pipelines to trigger actions when deals move through your pipeline.
Generate Reports
Pull pipeline data for custom analytics, LP reporting, or investment committee dashboards.
Key Endpoints
| Endpoint | Description |
|---|---|
POST /companies/upload/ai | AI-powered company creation from emails, text, or files |
GET /companies | List and filter your deal pipeline |
POST /companies/{id}/analyze | Extract data from pitch decks with AI |
GET /accounts/{id}/dashboard | Pipeline statistics and metrics |
GET /accounts/{id}/emails | Access ingested emails |
API Design
RESTful Design
RESTful Design
Resource-oriented URLs with standard HTTP methods (GET, POST, PATCH, DELETE).
JSON Responses
JSON Responses
Consistent response structure with
success, data, and error fields.Cursor Pagination
Cursor Pagination
Efficient pagination using
has_next and has_prev flags for fast response times.AI-Powered Endpoints
AI-Powered Endpoints
Intelligent endpoints that extract and structure data automatically. AI operations consume credits from your account.

